A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today with Geoff Siebold Welcome to a Well-Designed Business. Today, we’re diving into the world of luxury carpets. While most of us don’t understand the intricate inner workings of carpets, my guest today, Geoff Siebold of Stanton Carpet, thinks that we should, and I agree with him. In this episode, Geoff explains to me what we need to understand about the practicality of different carpet types so that we can steer our clients in the right direction and offer them more value through our own knowledge and expertise. Pick it apart: [4:15] Geoff discusses how the environment and lifestyle of your clients affect carpet choice, and what “practical luxury” means.  [10:49] Geoff highlights how synthetic carpets have improved over time, offering more choices for your clients.  [22:00] Geoff gives us a deep-dive into the construction of carpets and what it means for your clients.  [33:10] Geoff and LuAnn discuss how different traffic areas impact carpet choices, and talk about a special tool to help your clien