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Today with Mickie Kennedy: Welcome to A Well-Designed Business. For Power Talk Friday, small business PR pro Mickie Kennedy joins us to share a unique angle we can use to help get the attention of publications. Learn how to reverse engineer an effective press release that starts with ditching everything we know about design, allows us to gather feedback from consumers, and positions us as a thought leader in the industry. Pick it apart: [2:38] Mickie talks about why focusing on PR strategy matters [8:03] LuAnn summarizes how HARO and proactive PR differs [16:50] LuAnn and Mickie talk about a PR strategy schedule  [22:52] Mickie shares how to do “newsjacking” properly [27:50] Mickie suggests his take on the suggested number of survey respondents [32:08] Mickie offers his opinion about why PR helps your business LuAnn and Mickie Kennedy’s Ah-Ha moments: “Having those “as featured on” sections on your website convey expertise and is an implied endorsement.” - Mickie Kennedy More About Mickie