A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

On Today’s Flashback Friday Welcome to a Well-Designed Business. On this week’s Flashback Friday, we’re taking a look back at episode 314 with Kristen Thomas of Studio Thomas.  Like many designers, Kristen started her business taking on any work that came her way. But four years in, she wanted to gain clarity on the experience she wanted to create, the clients she wanted to work with, and the philosophy she wanted to connect with as she approached projects. She made the decision to niche down and gain clarity. The results spoke for themselves. Pick it apart: [6:16] Kristen shares how she transitioned out of taking every job that came her way by focusing on her work and her reputation.  [16:07] Kristen and LuAnn discuss the importance of creating the right culture through your staff and hiring process. [25:19] Kristen discusses the revamp in her business and the results that it brought. [38:22] Kristen shares her process for rebranding and how it influenced every decision she made in her business. LuAn