A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today with Ariella Horowitz Ariella Horowitz of AH Design Group in New Jersey walks through what it took to go from 10 to 90 design/build projects a year. This #smartlady knows the value not only of hard work, but being bold enough to go for opportunities, and smart enough to iterate when something isn’t working. Ariella shares about how she got her start and what she did to differentiate herself and build success in the design/build world. Pick It Apart [13:44] Ariella shares about how builders tried to keep her from working with other builders [16:08] Ariella shares about her confidence and learning curve working with builders early in her career [23:30] Ariella shares how she built her team and created spec books [26:04] Ariella shares how and why she charges clients hourly [40:14] Ariella shares advice for designers interested in working with builders  [43:49] LuAnn has an “aha” moment about how Ariella’s personality and work ethic attracts clients with similar personalities LuAnn and Ariella Horo