The Wedding Biz - Behind The Scenes Of The Wedding Business

Tune in to this episode of the podcast as Andy talks with Christina Matteucci, executive director of David Beahm Experiences! Christina has actually been on the podcast before in episodes 188, 307, 346, and 214, and she joins Andy in this episode to discuss how everything that we do in business has an element of performance involved and how we can best understand and use performance when dealing with clients and giving presentations. The main focus of Andy’s and Christina’s conversation is the importance of using storytelling – especially storytelling that employs effective imagery – when engaging in a sales pitch, corresponding with clients, and with public speaking. Storytelling is an interwoven part of what it means to be human because we love to both tell and hear stories. Stories draw us in, and, in fact, Christina even recommends starting a sales pitch with a story even if the story isn’t relevant to what you’re selling or proposing! Christina talks about what techniques that she has learned as far