Event Ceo
Diana Mayhew, National Cherry Blossom Festival: The evolution of event sponsorship engagement and activation – ECEO006
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:59
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Sinopsis
As a nonprofit organization, sponsors are critical to the mission of the National Cherry Blossom Festival (NCBF). Diana Mayhew, who started off as the Executive Director and became President in 2007, has seen the evolution of sponsorship engagement and activation first hand. This particularly comes into play during anniversary moments, which NCBF celebrated in 2012 and which became a springboard for what […]
