The Sustainability Agenda

In this compelling discussion, John Elkington, delves into his five-decade experience advocating for corporate responsibility and sustainability and discusses his latest book, "Tickling Sharks," which combines his personal memoir with a manifesto for future action. John reflects on the evolution of the sustainability agenda, highlighting significant milestones and challenges along the way. He recounts his early struggles to engage businesses in the environmental movement and the eventual widespread adoption of sustainability practices. Elkington addresses the current state of corporate sustainability, expressing concerns about the politicization of the agenda and the slow pace of change. Looking ahead, Elkington emphasizes the need for systemic change, urging businesses to adopt innovative approaches, underscoring the importance of resilience and regeneration, as well as collaboration with diverse stakeholders to create a sustainable and equitable futureAuthor, advisor and serial entrepreneur, John Elkington