The Glossy Podcast

As CMO of San Francisco-based Rothy's, Jamie Gersch is fueling sustainability-focused innovation in fashion. With a rich background in retail, including roles at Old Navy and Gap, Gersch brought a wealth of experience and a fresh perspective to Rothy's when she joined in 2022. Following its inception in 2012, Rothy's made its mark by turning plastic waste into stylish, comfortable shoes. And, in recent years, the brand has expanded its product assortment to include bags and other accessories, while maintaining its commitment to sustainability. Rothy's has 3 million customers through 20 retail stores and e-commerce in 19 countries, plus the vertically integrated company operates its own factory in China. In fiscal year 2022, the last year before it went private, Rothy's net revenue was $183 million, with annual revenues consistently over $150 million. Gersch has been instrumental in the brand's growth by focusing on innovative marketing strategies, enhancing the brand's digital presence and expanding its physi