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Today With Monica Sharma-Patnekar: Today on A Well-Designed Business I am joined by Monica Sharma-Patnekar, Marketing Strategist and Fractional CMO and owner of Business with Monica. We are deep-diving into how to attract your REAL audience, the ones who actually respond to your brand messaging and marketing. Monika explains how to find out what attracted your clients to you. What it was that made them choose you over your competition, what resonated with them in your messaging, and how to keep doing it to get even more clients. LuAnn Nigara & Monica Sharma-Patnekar's Ah-Ha Moments “When talking about customer interviews, remember that people love helping people. They appreciate being seen and heard.” - Monica Sharma-Patnekar “The key is finding out how you serve your ‘real’ clients at every touchpoint.” - Monica Sharma-Patnekar “A brand is a feeling and how you make your customers feel at every step of their journey.” - Monica Sharma-Patnekar More About Monica Sharma-Patnekar As a customer-centric marketing