A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today With Dean Keyworth: Welcome to a Well-Designed Business. My guest today is Dean Keyworth, founder of Armstrong Keyworth, who recently published a book through the Royal Institute of British Architects called New Country: City Style for Rural Living, that teaches you how to create practical designs that work for country homes and also provide functionality for the modern world.  There are so many details in the book that explain how this specific expertise in design impacts rural clients, and why it matters.  Beyond this, Dean shares the big picture concept about the value you bring to your clients and the impact you have on their daily lives. LuAnn Nigara and Dean Keyworth's Ah-Ha Moments “The design has to work practically, but it doesn't have to be that radically different. If you're already contemporary, stay contemporary.” -Dean More About Dean Keyworth After a first career in travel marketing for British Airways and Hilton Hotels, Dean Keyworth re-trained with a diploma in Interior Design and set u