Reggie James - Hello World

Data itself is not a silver bullet. On its own, it is simply a collection of numbers, trends, and facts. For data to be valuable, it must be understood and interpreted within the context of the specific market, customer behavior, and the brand's goals.  In this latest issue of Perspectives, out on Thursday 12, September I am joined by Phil Fryer Ward, MD & Creative Director, Hup Agency. Phil is a marketing communications specialist and founder of Hup Agency – a specialist technology marketing consultancy. He has delivered successful branding, communications, and creative services projects for more than 20 years on both the vendor and agency side. He has extensive experience in Service Management, CRM, Fintech and emerging AI-enhanced technology startups and has built a solid reputation for turning complex technology ideas into usable and engaging communications. Without this contextual understanding, a company can make faulty assumptions or misguided decisions. For example, a sudden spike in we