Reggie James - Hello World

In this conversation, Reggie James and Rachel Mepham discuss the challenges faced by CMOs in the current marketing landscape, particularly regarding budget constraints, the pressure to meet high targets, and the difficulties of measuring marketing effectiveness. They emphasize the importance of communication with stakeholders and the need for CMOs to redefine their value propositions to adapt to changing market conditions. The discussion also highlights the evolving role of marketing in a B2B context, where buyers have more control and traditional attribution methods are becoming less effective. -------------------------------------- Key takeaways CMOs are facing unprecedented pressure to deliver results with limited budgets. Budget constraints often lead to unrealistic targets for marketing teams. Effective communication with stakeholders is crucial for CMOs to succeed. The role of the CMO has evolved significantly in recent years. Attribution in marketing is increasingly complex and challenging. Co