NBDA: Bicycle Retail Radio

Send us a textThis episode’s guest is Jarrett Collins, President of the Pan-Mass Challenge. The Pan-Mass Challenge, or PMC, is a Massachusetts-based bike-a-thon on an epic scale. Held the first weekend in August, the PMC raises funds for Dana-Farber Cancer Institute, a world leader in adult and pediatric cancer treatment and research. The conversation covers the uniquely special event, what it takes to pull this off, the power in prioritizing a clear vision and mission, and how collectively we can do more to bring more people to our sport in meaningful ways. Support the show