NBDA: Bicycle Retail Radio

Send us a textWhat do Lycra and leather have in common? An enthusiastic, loyal customer base… composed primarily of white, male riders... Pat Hus, former director of Interbike, interviews bicycle and Harley-Davidson retailer George Gatto about what bicycle retailers and manufacturers can learn from Harley-Davidson. You’ll hear how Harley supports retailers through education and incentive programs that encourage good business decisions among their dealers. Gatto also shares how this brand that once attracted a primarily white, male customer base has created an inclusive marketing and engagement strategy to attract and serve diverse new riders. Support the show