Ecommerce Conversations, By Practical Ecommerce

Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023."The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of restructuring, evaluating expenses, and making deep cuts — some were painful, such as layoffs."In this episode, he shares his journey from chief marketer to chief executive — addressing decision-making, stress, compensation, equity stakes, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qY6For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission