Ecommerce Conversations, By Practical Ecommerce

Hosting "Ecommerce Conversations" is a welcome respite from my day job of running Beardbrand, the direct-to-consumer company I co-founded in 2012. I periodically post updates on Beardbrand's performance, hoping the transparency helps other entrepreneurs. This episode is my recap of 2023. It was a terrible year for me and Beardbrand — the first year we were in the red. We've always had around 15% margins, but not in 2023.We experienced declining sales, unexpected tax bills, a frivolous lawsuit, and the loss of a key wholesale account. Yet we persevered by raising prices, reducing expenses, opening a new sales channel, and changing manufacturers.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qEEFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this ch