Ecommerce Conversations, By Practical Ecommerce

Mike Beckham sees the benefits of competitive markets. Simple Modern, a company he co-founded in 2015, sells insulated drinkware, competing against Yeti and other large providers. He says markets are competitive because many consumers value those products."Capturing a small percentage of a competitive market can make you insanely successful," he stated.Beckham shares his ecommerce journey in this episode, addressing Amazon, digital-first merchandising, physical-store sales, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qBVFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and