Ecommerce Conversations, By Practical Ecommerce

In 2016 David Gaylord was a Shopify employee looking for a side hustle. Then he came up with a funky idea: skincare lotions for hair removal along bikini lines. The business name was even funkier: Bushbalm.Fast forward to 2023, and Bushbalm is booming, selling lotions and trimmers directly to thousands of consumers and wholesale to Ulta Beauty and 3,000 waxing salons. It spends a whopping $200,000 per month on Facebook ads.In this conversation, Gaylord shares his journey, addressing sales channels, marketing tactics, and, yes, the name.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qjYFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved!   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We