Ecommerce Conversations, By Practical Ecommerce

Stryx, a DTC Brand, Prepares Rollout in Target Stores

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Sinopsis

Jon Shanahan is the co-founder of Stryx, the pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks. Shanahan discusses those issues and more with host Eric Bandholz.