Ecommerce Conversations, By Practical Ecommerce

Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their home. Products that kill bacteria do more harm than good, she says. And that's why she launched Hyve, a direct-to-consumer seller of household cleaning goods. She says, "Cleaners that kill 99.9% of bacteria leave 0.1% that are likely the most harmful."