Ecommerce Conversations, By Practical Ecommerce

Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission. He spoke with employees and customers. He discovered the real value in Fringe Sport.