Ecommerce Conversations, By Practical Ecommerce
Lessons from Vine Influencers Elevate Feat Clothing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:14
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Sinopsis
Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app," he told me.
