Ecommerce Conversations, By Practical Ecommerce

Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. "We had a pretty mediocre product," Ali told me. "We understood that people were looking for [aluminum-free deodorant] and were willing to pay a higher price point for it. But our first attempt wasn't that good."