Ecommerce Conversations, By Practical Ecommerce

Real Men Wear Makeup, Says DTC Co-founder

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Sinopsis

Jon Shanahan wants men to wear makeup. He's a co-founder of Stryx, a direct-to-consumer manufacturer of concealer and tinted moisturizer for males. The company launched in 2017. Shanahan joined shortly afterward, having created his male grooming channel on YouTube.