Twobrainradio

What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptive Model.This podcast is the first time I've spoken about the topic outside our mentoring program and TwoBrain Seminars. My Rx is not your Rx. Brian Alexander of CrossFit Illumine in Chicago is my guest. Brian owns one of the top CrossFit gyms in the country and is a mentor at twobrainbusiness.com.Despite having a booming gym, it was not too long ago that Brian was feeling disconnected from his members. He realized that to truly COACH people, he needed to know where they were headed. He decided to start a google doc and use it to track members' goals. It failed. But he tried again, and this evolved into Bria