Storybeat With Steve Cuden

Mike Byrne created The Beatles Story Exhibition in Liverpool in 1990 with his wife, Bernadette, who was a Cavern Club regular who knew the Beatles well in the early years and became one of the first official Beatles Guides in Liverpool.  Mike was a fellow Merseybeat musician, who went on to work in marketing, theatre and promotions.  He saw the huge potential of Beatles tourism through what Bernadette was doing as a guide and became the manager of Beatle City – an ill-fated exhibition of memorabilia which he took on tour to Dallas, Texas in 1987.Mike was determined that Liverpool would have its own permanent Beatles exhibition, but found the Liverpool tourism board apathetic.  Mike and Bernadette realized they would have to do it themselves, eventually raising funding.  Creating the exhibition presented a multitude of challenges and hurdles, not least of which was securing permission from The Beatles!Their vision was to create an immersive experience that conveyed the feelings and emotions of key periods in t