Sage Advice Podcast

Andrew Schulkind leads Andigo, a website and content marketing agency that focuses on helping B2B clients generate audience engagement through solid information architecture, great user experience, and compelling content. And, a dash of common sense doesn’t hurt, either. The Andigo team is experienced in working in a range of industries and is particularly passionate about working with mission-driven businesses. Andrew engages in a range of community volunteer work and is an avid guitar player, bread baker, and cyclist. He also loves collecting meaningless trivia and once broke INTO prison.  Summary Introduction Why it's important to align marketing with customer experience? Sincerity and authenticity Jargon in taglines Be aspirational even if you think your audience doesn’t know Who is a hero and why are they a hero? How to contact Andrew