The Glossy Podcast

When Shirin, Shida and Shideh Kaviani, sisters-turned-co-founders, created Naked Wardrobe in 2012, it was meant to fill a gap in the basics market. According to the sisters, up until Naked Wardrobe's inception, many of the brands releasing basics were either fast fashion brands or luxury brands with an out-of-reach price point for everyday consumers. With Naked Wardrobe, the Kaviani sisters provided an option in the contemporary market that prioritized high-quality materials at a reasonable price. In the first year of business, Naked Wardrobe drove $1 million in sales, which led the brand on a track to experience 40% year-over-year growth for several years thereafter. Eventually, Naked Wardrobe expanded beyond direct-to-consumer, securing an exclusive domestic retail partnership with Nordstrom. Currently, Naked Wardrobe is 70% direct-to-consumer and 30% wholesale. Since launching with body-conscious basics 13 years ago, the L.A.-based brand, beloved by A-listers such as the Kardashians, has since expanded t