Ibm Analytics Insights Podcasts

Send us a text✨ Updated April 1, 2025What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness.This week, we’re throwing it back to one of our most insightful interviews — a conversation with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, marketing professor at Grand Canyon University, Columbia Business School, and Wharton, and author of The Power of Scarcity.We dig into:The psychology behind scarcity and why it drives us to act nowThe four types of scarcity (you’ll want to write these down!)How top brands — and yes, bourbon sellers — use scarcity to spark actionWhy "reaching humans" in digital marketing is more nuanced than everHow you can ethically and effectively use scarcity to boost business results