A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today With Tracee Murphy: Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider. Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market. LuAnn Nigara andTracee Murphy’s Ah-Ha Moments: "Luxury is really defined by the client... if we don't understand what they're wanting, then we can't possibly deliver it." -Tracee "If the only thing you ever did as a salesperson was stop talking and listen, you're gonna be way ahead of the game." - LuAnn More About Tracee Murphy Thanks to degrees in interior design and psychology, Tracee understands how your home’s interior can impact your moods and the way you live. She is particularly skilled at listening to her client’s needs to deve