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Today With Nicole Heymer: Hi, welcome! Today, I’m bringing this amazing episode back because, frankly, this one is pure gold. Nicole Heymer, of Glory & Brand, is one of those experts who can take what feels like a foggy mess in your mind and turn it into a clear, strategic plan for your brand. In this conversation, Nicole breaks down the essential discovery process that every business owner should go through before they touch a single pixel on their website. What you’ll learn: Why your website should never be a guessing game How Nicole’s discovery process acts like “therapy for your business” The keys to identifying your core message, audience, and user journey before a single design decision is made How a clear website strategy can actually improve your confidence and decision-making If you're ready to attract better clients, raise your rates, and finally feel proud of your website—this episode will show you how to start. LuAnn Nigara and Nicole Heymer’s Ah-Ha Moments: “First, get very c