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1086: Power Talk Friday: Pippa Biddle: Skip the Algorithm: The Unexpected ROI of Email Marketing

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Sinopsis

Today With Pippa Biddle: Today with Pippa Biddle, CEO and co-founder of Quittner, we explore why newsletters are becoming the most powerful marketing tool for designers - outperforming social media with 70-85% open rates. Pippa shares how she transformed her business communications from dry corporate speak to authentic storytelling, creating a newsletter that builds genuine community and drives sales. Learn why email marketing gives you ownership of your audience, how to find your authentic voice, and practical strategies for crafting newsletters that people actually want to read. Plus, discover the unexpected ROI of choosing email over chasing social media algorithms. LuAnn Nigara and Pippa Biddle’s Ah-Ha Moments: "I think for most people, social media is junk food, newsletters are protein. You do not want to turn your protein into junk food, then it's just junk food too." - Pippa "You do not own your audience on social media platforms. You do not have their email addresses and only a tiny fraction of