Tales From The Pros | Business Leader Stories | Entrepreneurship | Storytelling | Influencers | Ceo's | Business Inspiration

In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data.  CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide.  In this episode, we talk about Anastasia’s journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur.   Don't Miss: 1. Anastasia’s inspiration to build a creative tech company - 07:56 2. What is a “good” media content or creative - 19:08 3. Importance of creative quality in marketing performance - 37:21   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Anastasia’s inspiring story of how she got to where she is today 2. Problems and missi