A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today With Alison Melnick: Today with Alison Melnick, we're diving into a story of bold pivots, transferable skills, and the power of building your business with intention. Alison is the founder of Catherine Rose Design & CO., a New Jersey-based interior design firm known for creating beautiful, functional homes for modern families. But before launching her business, Alison was living a very different dream — working in PR and marketing at Madison Square Garden. In this episode, Alison shares how she transitioned from the corporate world to entrepreneurship, how she used her background to her advantage, and why she treated her design firm like a real business from day one. You’ll hear how she built her portfolio with strategy, invested in branding and systems, and developed trade relationships that now support her growth. LuAnn Nigara and Alison Melnick’s Ah-Ha Moments: “If I'm going to start this business, I'm going to do it the right way. I'm going to get a brand. I'm going to get a logo. I'm going to