Rectech: The Recruiting Technology Podcast
Recruitment Marketing at Brother USA with Tony Prudente
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:37:59
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Sinopsis
What's life been like marketing jobs in the age of coronavirus? Seeing any uptick in applications? Great point about the 10 years ago thing…remote tech was not as good...what would we do? Session to focus on Employer Branding and Recruiting Technology. Some talking points: Recruitment marketing Tech Stack We leverage: Phenom People for: our careers website, Content Management System (CMS), Candidate Relationship Management (CRM), Chatbot, and Talent Analytics For our blog, we utilize it as a gateway for storytelling on LinkedIn - we keep our copy/stories short on LinkedIn, and usually provide a link to a blog post on our careers site to tell the full story, which gets users in our "ecosystem" - i.e. closer to applying. We also feature blog content in certain places across our careers site. For example, we have a Sales Development Associate program - we uploaded an "FAQ" blog for the role, and link to the article on the Sales Development Associate job posting page. LinkedIn for: employer br