Omni Talk

Office Depot launches a nationwide 15-minute pickup promise with $15 guarantees, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. President Kevin Moffitt positions this as the ultimate convenience play, offering $15 coupons when orders aren't ready in time. Chris worries about operational strain on store teams, while Anne questions whether this is primarily a marketing hook building on their existing 20-minute capabilities.