Third Sector

Lucinda and Alina are joined by Georgia Paton, gaming and streaming manager at the British Red Cross, and Tom Downie, UK charity manager at the fundraising platform Tiltify, to discuss ways in which charities can take advantage of the growing livestream world.Georgia describes how the British Red Cross has reached a new fundraising demographic by collaborating with online content creators and their audiences, raising over £1m and gaining more than 6,000 new followers for the charity in four years. She suggests how other charities can get involved and engage creators, starting with immersion in platforms such as Twitch.Tom explains the terms ‘fandom fundraising’ and ‘creator economy’ and provides an overview of how different charities make use of the streaming world. He describes how the tools provided by Tiltify help bring more traditional forms of fundraising into the online space.Also in the episode, Alina talks about her recent interview with Jo Todd, chief executive of Respect, which covered the argument