The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode, I dive into three crucial things I want every membership owner to know about AI.Drawing on insights from a recent Membership Academy roundtable, I break down some common misconceptions about how AI tools like ChatGPT actually work, the real impact they’re having on memberships, and how to adapt your approach to make the most of these changes.Whether you’re excited about AI or feeling a bit overwhelmed by the hype, I’ll help you put things in perspective and understand where the real opportunities (and challenges) lie for membership businesses.In this episode:What is the true business model behind popular AI tools like ChatGPT, and why does it matter for membership owners?How should membership owners critically approach the use of AI-generated content, given the current landscape of online information?What unique advantages do human-driven elements add to memberships in an age of AI-produced educational content?How are search engines shifting toward "answer engines," and what does that mean fo