Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue with Chris Daly In our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it. Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role. One of the key