The Third Story Podcast With Leo Sidran

When Ari Herstand first came on the Third Story Podcast in 2016, he was still in the process of becoming. He struggled with the what he saw as a “duality” between being a musician / performing artist and a business person. Would success in one realm undermine success in the other? “I got to the point where I have accepted that I am equally both,” he tells me now.  “Success is very personal and nobody can really define success for you,” he says. And Ari has spent much of the last decade examining many of the biggest successes in the independent music business, analyzing them, and then teaching them, first through is blog Ari’s Take, and then in his book How To Make It In The New Music Business. The Second Edition was published in November of 2019. It remains at the top of the Amazon charts and has been widely adopted by music business schools worldwide. In fact, because of the success of both the book and the blog, he eventually started Ari’s Take Academy, an online music business school that he hopes will eve