The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode, I give you a transparent, behind-the-scenes look at a major strategic shift at Membership Academy: why I decided to discontinue our lowest-priced membership tier.I dive deep into the challenges, member feedback, and business data that informed this big decision.I share the lessons learned, the impact on our community and sales, and why simplifying our offerings makes more sense for both our members and our business as we move forward.If you're considering multiple membership tiers, or are curious about evolving your pricing strategy, this episode unpacks it all.In this episode:What prompted the initial move to a two-tier membership strategy at Membership Academy, and what were those tiers?What unexpected challenges and downsides did introducing a lower-priced tier create for both the business and members?How did having multiple tiers affect member retention, sales performance, and customer experience over time?Why did I ultimately decide to revert to a single-tier membership, and how was this