Spa Marketing Made Easy Podcast

Still chasing the latest AI tool without knowing what problem it solves? In this episode, Daniela and Lucy shift the conversation from tool obsession to strategic problem solving. You'll discover how to track your lead sources, calculate your true client acquisition costs, and use AI to strengthen your marketing foundation. If you’re ready to scale with data, this episode walks you through a quick way to understand where your clients come from, what it costs to acquire them, and how to optimize your efforts with AI. In this episode, we discuss:  How to track lead sources with a simple notebook system at your front desk Why SEO optimization and weekly blog posts matter for spa lead generation How to use AI tools like ChatGPT and Whisper Flow to create content faster Moving from shiny object syndrome to strategic AI implementation Resources Mentioned in Episode #454:  Marketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools) Wispr Flow for voice to text transcriptio