Data Gurus

Sima Vasa speaks with Megan Peitz, Founder and Owner of Numerious. Megan shares her journey from math and statistics at Georgetown to building a powerhouse analytics consultancy, partnering directly with global product teams and empowering more leaders to make data-driven decisions. The episode covers Megan’s approach to advanced analytics, the foundations of Numerious, client partnership strategies and Megan’s commitment to transparency and teaching. Key Takeaways:00:00 Introduction.03:28 Curiosity drives effective business problem-solving.09:12 Teaching methodology builds client trust and adoption.10:59 Choice-based research simulates real purchasing decisions.15:19 AI tools require human context validation.16:17 Statistical quality checks improve data reliability.17:48 Smart planning upfront leads to stronger insights later.21:50 The best insights come from collaboration, not hierarchy.23:09 Leading projects for major brands fuels future impact. Resources Mentioned: Numerious | Website