The Recruiting Future Podcast - Innovation In Hr And Recruitment

Employer branding is under pressure in many organizations at the moment, and layoffs and budget cuts are hitting the function hard. However, anyone with even the most basic understanding of employer and talent branding can see how short-sighted this is and how vital building an employer brand is for a company's long-term future. So how can we highlight the importance of employer branding and make employers see it as an essential function? My guest this week is Alex Her, Head of Employer Branding at GoDaddy and a global advocate for its importance. Alex has some excellent advice on illustrating impact and ROI and some interesting insights into the future. In the interview, we discuss: Current challenges and why employer branding is even more important now The offboarding experience Demonstrating strategic value and ROI What are the most powerful metrics? Storytelling Chat GPT, AI, and technology Doing the work What does the future of employer branding look like If you want to hear more from Alex,