The Recruiting Future Podcast - Innovation In Hr And Recruitment

The balance between global consistency and local nuance in recruitment marketing is a difficult issue that provokes a lot of debate. It has become clear to me from working with a number of employers in this area that there are no right answers and every company needs a bespoke approach to be successful. My guest this week is John McCall who oversees Talent Branding for Groupon in the EMEA region. Groupon has grown via acquisition in EMEA, creating a number of challenges for brand and marketing consistency. In the interview we discuss:     •    Groupon’s definition of Talent Branding and how they are positioning themselves as an employer of choice.     •    Creating a core central truth with local variations     •    Marketing effectively in multiple languages     •    The role of mobile video and social engagement     •    The importance of messaging consistency throughout the business John also talks about what is next for Groupon and gives us his thoughts on the future of Talent Branding This episo