The Membership Guys Podcast - Practical Advice For Membership Website Owners

In this episode, I dive into the often-overlooked group within membership communities: the "lurkers"—those quiet members who rarely participate publicly but remain subscribed and engaged in their own ways.I break down why silence doesn't mean disengagement, how these silent members may actually be some of your most valuable, and what you as a membership owner can do to serve and retain them.I also share practical tips for balancing your community to support both vocal and quieter members, ensuring your membership thrives for everyone.If you're ready to rethink how you look at engagement and create a space where all types of members feel valued, this episode is for you.In this episode:Who are the "lurkers" in membership communities, and why do they matter?Does silence from members really mean they're disengaged or not finding value in your membership?What mistakes do membership owners make when trying to increase engagement, and how can these backfire?How can you better serve and retain your quieter members wi