Omni Talk

Wayfair's luxury brand Perigold opens a massive 30,000-square-foot, two-level store in West Palm Beach! Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. The new location features 150+ luxury home brands, a dedicated sleep center, and expanded kitchen appliances—with many products available to take home or ship within a week (remarkable for furniture!). But is this Restoration Hardware-esque flagship profitable? Manola Soler initially questions the four-wall economics before coming around on the brand-building exercise and quick-turn inventory model. We debate whether Wayfair should have showcased a mix of Perigold's luxury offerings with more accessible Wayfair products—creating a high-low concept no one else in furniture can match. Plus, Lisa emphasizes why planning is the central nervous system that makes these physical experiences work.