Do Stuff Podcast - For Getting More Done
How to Create Content that is Adjacent to Your Market
- Autor: Podcast
- Narrador: Podcast
- Editor: Podcast
- Mas informaciones
Informações:
Sinopsis
Nowadays creating content for an avid following is the thing to do when it comes to marketing. Sadly only a few people are able to harness this to create content and build a community quickly. Amanda’s strategy was to find an immediate pain that needs solving and do what she could to solve to provide value to that audience. Sadly this strategy doesn’t work for everyone. Natalie’s going to go over a technique that everyone should be using in their content strategy called learning what is adjacent to your business and talking about that as well as building that value to that following. Also you have to have your own system and that you can’t copy someone else’s structure for content- even if they have the same audience. We think it’s an easy win if we can copy our competition and to some extent it’s the right thinking but everyone is different and so is every business. How each business speaks to the same audience is different which means the content can’t be a ca