Behind Sports - Interviews With Athletes And Sports Professionals

Keith Bruce serves as the President & CEO of the San Francisco Super Bowl L Host Committee. A graduate from the University of Illinois School of Business, Keith Bruce made his marketing career debut in account management at Leo Burnett Advertising in 1987. In 1996, Keith Bruce founded Foote Cone & Belding Sports Marketing (renamed 361° Marketing) in San Francisco, where he was responsible for strategic sports consulting, event management and entertainment programs for corporate clients.  Keith also served as the President of SportsMark for eight years and established himself as an industry elite.   With 25 years of established sports marketing experience and success in the San Francisco, Keith emerged as a prime candidate to the lead the Host Committee for Super Bowl L. He has managed corporate sponsorship programs and operations on the largest sporting scales, such as the Olympic Games, FIFA World Cup, the NCAA Final Four, America’s Cup, and now the NFL Super Bowl.