Behind Sports - Interviews With Athletes And Sports Professionals

Terése Whitehead, Senior Vice President of Marketing and Brand Development for Tandem Sports & Entertainment, joins us to talk about the agency, the power of new media for athletes, and how an athlete’s social media presence can affect their off the court marketing opportunities.Tandem’s client list includes Tim Duncan, Jeremy Lin, Ray Allen, Grant Hill, Tameka Catchings, amongst many others.Terése leads Tandem’s strategic marketing efforts, transforming client needs into fully-integrated, deliverable action plans. Overseeing endorsements, brand strategy, event management, and social media campaigns, she ensures that opportunities match the unique personalities of Tandem’s clients while positioning them to meet their philanthropic, business and personal goals.Terése’s fifteen years of experience in sports and entertainment includes working for the Atlanta Hawks and Atlanta Thrashers as a team marketing executive and for HA-LO Sports & Entertainment in